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Rush becomes a family-run business again

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Rush has marked its 25th anniversary by becoming a family-run business once again.


Co-founders and joint CEOs Andy Phouli and Stell Andrew have bought back the shares they sold to private equity firm LDC three years ago.


Following LDC’s £16 million investment in 2016, Rush became the fastest-growing salon group in the UK, with close to 100 salons around the country. The company has also won dozens of global hairdressing awards and had sales of more than £45 million.


As well as the return of Andy and Stell to the board, Rush announced the arrival of Peter Phouli – Andy’s son and Stell’s Godson – and his appointment to the board of directors.


“We believe in mixing our business model with a more creative approach to challenge the ‘traditional way of doing things’ in retail,” said Stell. “Peter brings a real flair for innovation and will help drive our company forward by using digital technologies to enhance the client experience at Rush, which is very much in line with our overall vision for the company.”


Andy added: “We are really proud of what we have achieved in the past 25 years. We have certainly come a long way since those early days when we opened the salon in Wimbledon.


“The investment from LDC assisted us to future-proof the business and put the systems and processes in place that we need as the business grows. However, it feels great to mark this milestone as a family-run business and have Peter join the board as we take on the next chapter of our journey building on our success.”

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