Alexandra Cane became a TV and social media sensation when she joined the ITV Love Island house last summer.
However, it was her stunning hair that truly caught the attention of the nation.
Alexandra, who has been wearing Racoon hair extensions for many years, is Racoon’s Celebrity Brand Ambassador and will represent the leading hair extensions brand at events throughout the year.
The partnership will see Alexandra showcasing the incredible Racoon hair in photoshoots and events in 2019.
The reality TV star has an Instagram following of more than 1.2 million people and is renowned for her stunning locks, making her the ideal spokesperson for the brand.
“I have always worn Racoon hair extensions simply because they are the best on the market, so becoming their Celebrity Brand Ambassador was a very natural partnership,” says Alexandra.
Alexandra typically wears Racoon’s colour 3 Luxe Link extension system, which are the smallest links on the market, exclusive to Racoon, and like its other systems, is trichology approved. This unique system leaves hair in perfect condition and doesn’t damage the natural hair in any way.
“I have always loved how natural Racoon extensions look, and most importantly, how the condition of my hair is not compromised. Every woman knows when you look good, you feel good, and I honestly walk out knowing my hair looks the best it can thanks to Racoon.
“These are the only hair extensions I will wear,” she adds.
Racoon International CEO, Sue Davenport believes Alexandra is the perfect match for the brand.
She said: “We’ve seen incredible growth and interest in our hair thanks to Alexandra showcasing our products.
“She gets a huge amount of attention because of her hair, and we have always been honoured to work with Alexandra.
“Now our partnership is official, and she is the Celebrity Brand Ambassador for Racoon hair extensions, I am confident that this will help the continued growth of the brand.
“We are incredibly proud of our heritage and positioning in the professional hairdressing industry. We invest heavily in not only providing the best quality hair available but supporting our salons with the necessary resources to grow their business.”
Celebrity hairdresser and Racoon International Creative Director, Andrew Barton, says: “Alexandra’s hair is completely representative of the superior quality and finish that you get from using Racoon.
“They really are the best hair available in my opinion, and Alexandra demonstrates this perfectly.”