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coronavirus covid-19

Live updates: How is the hair industry reacting to Coronavirus?

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Over the last few weeks, the situation regarding COVID-19 has escalated. How is the hair industry dealing with the coronavirus pandemic?


There is currently no specific treatment for coronavirus, so if you are showing any of the symptoms, you will need to stay in isolation, away from other people, until you have recovered.


The latest advice is that you should stay at home for seven days if you have either a high temperature or a new, continuous cough.


While those who work in offices or similar environments can work from home, hairdressers obviously have to be there in person to continue working, which can pose problems. How has the industry reacted to the situation?


Thursday 2 April



Wella Professionals to donate essential items to healthcare


To help with much-needed supplies, Wella Professionals is donating 110,000 pairs of gloves throughout the UK and Ireland. In addition, Wella has gathered an incredible 7,300 shampoos and conditioners from Wella Care, Nioxin, System Professional, Sebastian Professional, Sassoon and Kadus Professional to support staff working in hospitals.


This is part of a global initiative where Wella Professionals is sharing supplies with hospitals around the world.


“We are so grateful to all the doctors, nurses and medical teams out there who are helping fight this awful pandemic. We want to help however we can, and this is a small gesture from Wella Professionals to show our love and support,” said Coty Professional Beauty General Manager, Nick van Holstein.


Wednesday 1 April


Martin Lewis tweets…



R+Co supporting salons


R+Co (from REBEL BEAUTY) has launched an initiative with its salons, cutting them in on any e-commerce sales while salons are closed. This allows salons to speak with their clientele, engage, recommend and make money. It also allows R+Co to support its network of salons and those that have signed up for the initiative.


It has also launched the Bright Shadows range of root touch-up sprays, designed to cover up greys and re-growth until the next hair appointment.



Tuesday 31 March


The Big Hairy Quiz


What is being billed as the ultimate hair-related quiz is taking place live on Facebook next week.


The Big Hairy Quiz has been devised to keep spirits high during the Coronavirus pandemic and will be hosted by Jo Robertson, Education Director at Wonderful Brands. Open to hairdressers and salons alike, teams are invited to test their hair knowledge and battle it out for glory as the weekly winner.


The quiz will feature five fabulously hairy rounds with categories including Hair Science, Hair History, General Hair Knowledge, Hair Icons and Hair Music – with questions created for hairdressers by hairdressers, calling on the best in the business for their in-depth knowledge.


To take part, join The Big Hairy Quiz Facebook Group and tune in for the first quiz on Tuesday 7th April at 8pm.


Monday 30 March


The Mental Health Foundation has compiled advice to help you, your friends and your family to look after your mental health.


iSalon: ‘We are all in this together’


iSalon has created a dedicated page on its website sharing information on how we can help each other to get through this daunting time – as well as some useful tips.


Managing Director Darren Pick said: “My thoughts go out to you all. Being in exactly the same situation as you, I know how you must be feeling right now!


“Having the responsibility for a business and its employees can be a heavy burden in times like these. We all want to do the right thing and make sure we protect ourselves, our families, our friends and our colleagues. However, stressful situations can sometimes push us to make some rushed and ill-thought-through decisions.


“My advice to you all is to remain calm and take as much time as is feasible to reflect on and analyse the situation. Reach out to anyone you know whose guidance you value and ultimately, consider the consequences of every decision made, or not made, as the case may be. Finally, I wanted to share an update on how we can help each other get through this situation.”


NHBF shares advice for apprentices


Hilary Hall, Chief Executive of the National Hair & Beauty Federation has shared her advice for any affected apprentices.


She said: “If an apprentice was about to take an end-point assessment, it’s likely to be postponed until at least June 2020.  Your training provider will let you know when a new date is arranged.


“If an apprentice has been laid off for a time or put on unpaid leave, your training provider may arrange a short break in the apprenticeship.  Apprenticeships would then start again when the coronavirus situation changes.


“If an apprentice has been made redundant the training provider will try to find them a job with another employer.  They will try to get apprentices back on track within 12 weeks.  But as no-one knows how long the coronavirus situation will go on, it’s difficult to give definite timescales.”


Hair & Beauty Charity relief fund


The Hair & Beauty Charity, formerly The Hairdressers’ Charity, has launched a relief fund campaign on JustGiving. It is aiming to raise at least £20,000 to help those experiencing poverty and hardship.


Samantha Grocutt, President of the Hair & Beauty Charity, said: “We are in unprecedented times and the hair, beauty and barbering community is suffering tremendously. We really need everyone to get behind this campaign and share the message and donate what they can – no matter how small, every £1 will make a difference to someone during this unique time we’re in.


“We’re in this together and I hope people can support the charity during this time.”


You can find out more and donate at  or head to the JustGiving page


Community spirit


Wonderful Brands Education Director Jo Robertson says community spirit is keeping the hairdressing industry going throughout the Coronavirus pandemic.


Jo said: “It’s been great to be able to talk to so many salons even though the industry is in a difficult situation, the community spirit is brilliant. For us at Wonderful Brands we want to support our salons as much as we can, whether this is via social media or account managers lending an ear to salons.”


Over the past couple of weeks, Wonderful Brands has been delivering Instagram Live styling and cutting sessions with Melvin Royce-Lance for brand ELEVEN Australia, as well as Facebook Live styling tutorials with Jo. Guest artist tutorials and foundation training is available for colour brand Yellow, and Skype one to ones across all brands, including the curly hair range Ouidad, have proved popular.


For more information about gaining further support from Jo and the Wonderful Brands team, visit or call 023 9400 3660.


Thursday 26 March


L’Oréal’s New Home Academy


L’Oréal has launched a new live education platform to help stylists learning from home.



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The L’Oréal Professionnel Education Team are here with you during this time. Many of you have expressed to us the desire to keep learning, refresh your teams’ knowledge or take a moment to build your social media. This is why we have introduced our new HOME ACADEMY classroom environment via Access. Monday-Friday at 11am and 3pm there will be educators running classrooms complimentary for you on topics that are usually covered in our academy or that you have requested. What is Home Academy? A live educator led environment with demonstrations, supporting presentations, questions and also ability to talk to each other live. How do I join this? Visit 🇬🇧 / 🇮🇪 and go to WEBINARS, click enrol on your session 💻 What device is best? A computer will give you the best experience and interaction. If you are using a mobile device we suggest you download Microsoft Teams App. If you have a choice join via a computer ⏰ How long are these sessions? Roughly 30 minutes, giving you what you need to know fast 🗓 What sessions are running this week? THURSDAY (CK1 Refreshers): 10am Natural Base + Reflect Families / 2pm Neutralisation Principles / 3pm White Coverage FRIDAY (Social): 11am Flair to Chair / 2pm Thumb Stopping Content / 3pm Captivating Captions Every week we will be running a different schedule make sure you follow our stories to keep up-to-date. And yes, don’t worry we will repeat sessions in case you miss anything. #staysafe #lorealprouk #lorealproire #lorealaccess

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Today is Official Good Hair Day – organised by ghd because “there’s no reason for WFH [working from home] hair to be anything other than totally on point”.


#OfficialGoodHairDay sees 10 countries taking part in a mega stylathon on Instagram, kicking off at 9am with team UK. Zoe Irwin will be providing an hour of ghd inspiration at midday and Samantha Cusick closes the day at 7pm.


If you want to give #OfficialGoodHairDay a shout out on social, use the handle @ghdhair and the hashtags #OfficialGoodHairDay #wfh #staysafe #inthistogether


Wednesday 25 March


Great Lengths is encouraging stylists and their clients to embrace their extensions at home. The Great Lengths team have kicked off the campaign with these pics of them working from home but still looking fabulous! You can get involved by tagging @greatlengthsuk and using the hashtag #CASUALWEARANDHAIR










Matriarch Hair Studio has summed up the day for many salons:


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We are devastated to concede defeat.⠀ ⠀ Unfortunately, the safety and health of my team and the protection and standards of our clients has become impossible. ⠀ ⠀ I stood with my fellow hairdressers where we called for shutdown, but the ridiculous conditions placed on our industry has left me no choice.⠀ ⠀ I am deeply sorry if you have missed out, I am sick with disappointment that we could not help you all.⠀ ⠀ But for now, everyone’s health is the most important thing.⠀ I wish you and your families nothing but love and support and thank you for everything you bring to our community.⠀ ⠀ WE WILL BE HERE FOR YOU ⠀ WE WILL BE TAKING PHONE ORDERS ⠀ WE WILL BE UPLOADING FUNNY STUFF⠀ WE WILL BE IN YOUR FACES VIA YOUR DEVICE ⠀ WE WILL BE BACK⠀ WE WILL BE BETTER ⠀ BECAUSE ⠀ WE ARE MATRIARCH 👊⠀ ⠀ ⠀ #canberrahairdresser #garranhairdresser #shoplocal #supportsmallbusiness #professionalhairstylist #wella #wellaproanz #wellalife #wellalove #askforwella #hairstyles #hairoftheday #hairofinstagram #instahair #hairfashion #haircolour #matriarchhairstudio #garran

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But there is plenty of positivity still going around. Bishop Auckland College is sharing great tips for those working from home.

And for those with a bit of time on their hands, there’s a new arrival that could just be the distraction you need!


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The timing couldn’t be more perfect! @disneyplus

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Keep your spirits up, guys. And don’t forget to check out our Five Things salons want their clients to do while they’re closed because of coronavirus.


Tuesday 24 March


Andis has a page on its website dedicated to imparting advice and providing information and resources to barbers, stylists and salons at this time. Click here to access these resources.


A new Government announcement last night means all non-essential shops/stores – which the NHBF says includes hair and barbering businesses – must be closed. Many salons have taken to Instagram last night and this morning to announce their temporary closures.

Monday 23 March


The Hair & Barber Council is seeking clarification from the Government on whether hair salons and barbershops fall within their definitions of businesses which must close, as described in the below post.

Concept Hair has launched the #SelfieIsolation challenge – here’s Ashleigh Hodges attempt. Get involved on Instagram!

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💡 It's the Concept Hair #SelfieIsolation challenge! 💡⁠ ⁠ We want to spread the positivity at this difficult time, so if you're in self isolation or have less work than usual we want you to share a top tip for making the most of your time, or show us what you're doing that you were putting off or didn't have time to do before!⁠ ⁠ How it works:⁠ ⁠ 🚽 Grab your loo roll – we want you to pass it into the video from your right and then pass it to the left at the end of the video, so we can make a chain! ⁠ 🗣 Give us your top tip or piece of advice. ⁠ 📱 Tag us and use the hashtag #SelfieIsolation⁠ 👉 Nominate 3 others to do the same and spread the love!⁠ ⁠ @ashleigh_hodges_hair has started us off – who are you nominating, Ashleigh?

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Lots of salons have closed for ‘the foreseeable future’, like Taylor’s Hair Studio in Skegness.

Wella has extended the deadlines for its TrendVision Award. It also says its education team is working from home but is still available to give help and advice – check out this extensive guide for salon owners here.

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STAY SAFE. STAY STRONG. ❤️ Our community and our team are at the core of our business. We want everyone in the #WellaFamily to stay safe, strong and healthy. During this time we need to act together with compassion and kindness. With responsibility for ourselves and others in the community, we have decided with regret that live events will be replaced with a digital format to ensure the safety of our partners, employees, communities and to comply with health requirements. This includes the TrendVision Award UK & Ireland Regional Heat live events that were due to take place on 1st/2nd/8th/9th June in the UK and 24th August in Ireland. We have already had a fantastic number of entries showcasing the amazing talent of our industry, but in addition, we have decided to extend the photographic entry deadline to 30th April. More details and the judging criteria for this will follow but if you get through to the Regional Heats you will be asked to submit information online that relates to your Photographic entry, you won’t need to complete a new model look. Please ensure you make a note of the revised key dates for your diary. · Extended Photographic entry deadline to 30th April · Photographic Winners through to Regional heats announced 26th May · Regional Heat entry’s to be submitted online from 1st June to 15th June · Regional Heat Winners announced 1st July · TVA Final 28th September Our Education and Events team are working from home during this time, but we continue to be here to support you, so if you have any questions about TrendVision Award or any of our events please email us at where you can ask us a question or request a call back from one of the team. With love and a big digital hug from The Wella UK and Ireland Family @wellaUKI. Take care and stay safe ❤️

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Friday 20th March


Inanch Emir will close her central London salon for an initial five days next week, but the reception team will still be taking calls and booking appointments.



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The safety and well-being of both our clients and staff is of utmost importance. Following the latest developments with the Coronavirus we have taken the decision to temporarily close the salon from Monday 23rd March until Friday 27th March although this may be extended depending on the situation in Central London. We will of course keep our clients updated on this and our salon reception team will still be taking calls and booking appointments between the hours of 9am and 5pm next week. We look forward to welcoming you back to the salon and in the meantime please look after yourselves and your loved ones during these difficult times. Love and best wishes, The Inanch London team. Xxx . #InanchLondon #StaySafe #Covid19 #Coronavirus #WeWillGetThroughThis 🙏

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Thursday 19th March


The Hair and Barber Council has been in contact with the Government to voice concerns about the hair and beauty industry.


Keith Conniford, Hair and Barber Council Registrar, said: “Due to the very nature of the industry, we are expecting to be hit hard by the measures being put in place to combat the virus, as people reduce their social contact further over the comings weeks and months. Whilst we understand that these measures are necessary to protect the wellbeing of the nation and know that many sacrifices are being made across the country, we would urge the Government to keep the industry present in mind during this challenging time.


“We welcome the initiatives announced by the Chancellor of the Exchequer to ease the negative impact of the Coronavirus on businesses and self-employed persons, but the industry requires urgent clarification on how they can make full use of this aid. For example, the extension of the business rates holiday and the option of cash grants.”


Here’s five tips on how to support your local salon, courtesy of salon software provider Phorest.


Have an upcoming booking and are thinking of cancelling?

You may be concerned about going to an appointment, but as long as you feel fit and healthy, are following the World Health Organisations (WHO) recommendations and respect that salons may have additional procedures in place (i.e. no hugs and washing hands before/after treatments), then you’re good to go. If you do feel unwell — then make sure to cancel but also, reschedule to a new date.

Give credit where due 

Online reviews are key to a successful salon, and for those looking for a new salon, reading the online reviews on Google and Facebook will be the first thing they do. So, if you’ve had an excellent service not so long ago, or if you’ve been to your salon for years and never posted a positive review online — do that now! This can make all the difference for when business picks back up.

Share that transformation!

Did your hairdresser give you the best cut you’ve ever had? Make sure to take a photo and upload it to your social media accounts, showing them some love. Don’t forget to tag them! #SupportYourSalon

Continue your engagement 

Make sure to continue to like, comment and share your salon’s social media posts. Social media engagements go a long way, especially in a time where a little extra support is needed.

Book that appointment!

Feeling a little unwell and won’t get the chance to pop into your salon for your usual treatment? Make sure to pre-book your next appointment and get your salon’s diaries looking nice and full — giving them something to look forward to.


British Hairdresser of the Year Robert Eaton shares insight into what his salons are doing during this difficult period.

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These uncertain times are very challenging for our industry, I share the pressure and stress we are all feeling so I thought I would share with everyone what we are doing at Russell Eaton salons. We’ve put a statement out on our social media reassuring all of our clients about the processes we’ve put in place in the salons. For the time being we are operating business as usual, with some important new processes in place. Our exceptionally high hygiene and cleanliness standards continue, it’s always been a priority for the salons but we realise it’s never been as important as it is now. Hand sanitiser is available on every station for clients and team members to utilise before, during and after all appointments. We’ve spaced all our work stations out so each appointment can take place at safe distances from each other. We are minimising contact with your stylist taking care of every part of your appointment, from greeting, helping with your gown, washing your hair, mixing and applying colour. We are trying to create a personalised experience wherever possible. We are using disposable, bio degradable towels and have the facilities to launder all other towels in both salons and spa. Of course we want to let all our clients know that we understand if you want to cancel your appointment, that is a given and we’ll look forward to welcoming you back to the salons whenever circumstances allow. The situation and advice is changing daily and like everyone we are closely monitoring the advice we are being given. I want to say that we are here and really happy to offer any advice or support that we can As a family business we have been through many challenges over the years so we are under no illusion that this is going to be tough but the thing I know about the hairdressing industry above all else is that we are incredibly supportive and together we can share ideas and help each other through this. We are uniquely positioned to help within our local communities, we know our clients so well therefore we should use that knowledge and relationship to find ways to check in and look after our communities, lets share what we are all doing and support each other❤

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L’Oréal has pledged free digital education so keep heading to their page below to see what’s on offer.

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With everything going on we wanted you to know that shortly EVEN MORE complimentary digital education is coming your way to support you and your business. From e-learnings, courses, live classes and video tutorials across colour, cutting, styling and business topics. Supporting you with education is at the heart of what we do. Let us know what you need or are interested in and we will build this in. Leave us a comment ⬇️ below or if you want send us a DM We will share information and a jam packed calendar on our stories later this week- watch this space 🎨 ✂️ • In case you have not heard – Academy Classes: anyone booked on a course with us in the coming weeks, we will be in touch. We are adjusting schedules and how we accommodate you in different ways. If you haven’t heard from us already, we will be in touch shortly. #lorealprouk #lorealproire

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The Hair & Beauty Charity says it has had a “huge increase” in phone calls and requests for help from hair and beauty professionals. The charity’s statement is below. You can find more information at


At such a difficult time, the Hair & Beauty Charity would of course be grateful for any donations people feel they can make. You can donate at the charity’s JustGiving page.


Wednesday 18th March

Rush is offering free services to NHS staff – well done guys!

The Fellowship has also opened up The Knowledge to all, not just members, so you can still make the most of your time away from the salon.

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Dear members and Fellowship friends,⁠ ⁠ As we adjust to a new way of living, we’re providing free access to #THEKNOWLEDGE for everyone.⁠ ⁠ #THEKNOWLEDGE is our online education hub, with videos from all sorts of hairdressing experts – including tutorials, advice and inspiring interviews.⁠ ⁠ Although it’s normally a member benefit, we decided it would be the right thing to do to make #THEKNOWLEDGE accessible to everyone over the coming weeks.⁠ ⁠ Inspiration, education and community are at the heart of what we do at the Fellowship – so click the link in bio for videos to help your productivity and creativity.⁠ ⁠ Stay safe, and see you soon.⁠ ⁠ #MrPresident⁠ ⁠ Ken Picton

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Monday 16th March

Hairdressers Journal has postponed HJ Live London 2020 – which was due to take place this month – until October, while the Fellowship has postponed tonight’s Hair & Vision event.

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It is with regret that we announce the postponement of HJ Live London 2020. With rising cases of the Coronavirus throughout the UK and with the show being very much an international event, as organisers we have a duty of care to our visitors, exhibitors, employees and contracted staff. ⠀ Whilst we have received a very positive reaction from our visitors, who are keenly expressing their interest and excitement to still attend the show, we are also aware of a growing number of corporate hotel and spa employees who are forbidden to travel and/or attend events. ⠀ With the Government threatening to cancel large-scale events, we also are mindful of the costs to both visitors and exhibitors who are making commitments to attend the show. It would be devastating if we were notified on the opening day of the show that we were not able to go ahead. Click the link in bio to read our full statement #hjlive

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Salon groups are reassuring their customers that they are taking all necessary precautions, like the Francesco Group and Russell Eaton.

The Good Salon Guide is offering its support to any salons concerned about the situation.

If you are self-isolating and don’t want to sit and do nothing, Patrick Cameron is offering live social media education sessions to make the most of your time while in self-isolation.

Meanwhile, Jamie Brooks has given his tips to utilise any free time you may have due to cancelled appointments.


  1. It’s time to work smarter – you don’t have to open 9-5 every day; look at condensing your opening hours to accommodate the clients you have.
  2. Be flexible – as an employer we need to be flexible with hours and holidays. Consider opening later or finishing earlier.
  3. Consult with your team – ensure everyone is on the same deal, whether they have bigger expenses or live at home. Put together an agreement and discuss it with the team so everyone agrees to move forward in the same way.
  4. Declutter the salon – it’s easy to accumulate lots of stuff you don’t use any more, so throw away out-of-date magazines, clean out lockers and drawers of old stationery and papers.
  5. Ask team members to take home any clothes or shoes that been left in the staffroom.
  6. Rethink your products, services and menu – have a look at what you offer and what you don’t offer. It’s the perfect time to give your menu a spring refresh.
  7. Re-evaluate your expenses – is there a better alternative to your refreshments? What magazines do you offer? Do you need to order fresh flowers every week?
  8. Offer extra in-house training – take advantage of no clients and have a trend day, curl day or colour training session.
  9. Be prepared to re-evaluate – as they take steps to close down public transport or cities, be prepared to re-evaluate your plans when and as needed.

Government support


If you are a contracted worker you will be entitled to statutory sick pay from day one of your self-isolation instead of day four – and you can self-certify for the first seven days without the need for a medical note.


If you are self-employed you will be eligible to apply for Universal Credit for the period of your self-isolation.


The government has put measures in place to support small and medium-sized businesses during the pandemic – find out more here.


Medical advice


For up-to-date information about the coronavirus, including how to avoid catching it or spreading it, head to the NHS website here.

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