BlondMe from Schwarzkopf Professional has launched a diverse #blondesoftheworld campaign. The campaign is designed to showcase that with BlondMe, there is a blonde for everyone, irrespective of skin colour, hair type, age or gender.
The campaign highlights blondes from nine global metropolises, each with their personal blonde story.
The desire for versatile and inclusive blonding services has never been higher, according to Schwarzkopf Professional. The company says its BlondMe colour portfolio specialises in tackling every blonde hair need. The colour portfolio is complemented by the newly revamped BlondMe care range.
The NEW #Blondesoftheworld campaign showcases nine diverse blondes from around the world. Each has their own blonding story. Not only does the campaign celebrate the diverse world of blonde hair, it aims to alleviate the concerns around going blonde, whether this is among darker Asian or Afro hair types.
To kick-start this global celebration, #Blondesoftheworld will be launching a social media contest. The competition offers colourists the chance to showcase their BlondMe looks to Schwarzkopf Professional. Those entering could feature on the brand’s social platforms, as well as being entered into a competition to win.
Make sure you are following @schwarzkopfprouk on Instagram for the latest news and inspiration – use the #blondme and #blondesoftheworld hashtags when posting your BlondMe looks.