Next door to his Joe and Co barbershop on Peter Street in Soho, The Yardsale at Joe and Co brings Joe Mills’ love of barbering, fashion and music together all under one roof.
Session stylist and salon owner, Joe Mills, has opened his second Joe and Co store on the original site of the first Joe and Co in Soho, London.
Next door to the current Joe and Co barbershop, The Yardsale at Joe and Co is a brand new lifestyle concept store, bringing Joe’s love of barbering, fashion and music all under one roof.
The barbershop features three barber’s chairs with a hand-picked team of barbers offering the latest on-trend cuts with the experience that Joe and Co is renowned for.
Clients also have an amazing selection of vinyl to browse through – from classic soul to jazz reissues to original copies of rare albums and 12” singles.
VIDEO – Lead Stylist Jamie Connolly shows us the new store.
View this post on Instagram
Session stylist and salon owner, Joe Mills, has launched his latest barbershop, The Yardsale at Joe and Co. Next door to his Joe and Co barbershop on Peter Street in Soho, the concept shop brings his love of barbering, fashion and music together all under one roof. @joeandcosoho @theyardsale__at_joe_and_co @redmanemedia @jamieconnolly_hair @joemillshair #barbering #barbershop #soho #soholondon #sohobarbers
Joe will also be showcasing a curated selection of second-hand vintage pieces from specific labels and brands such as Comme des Garcon, Margiela, Prada Sport, YSL, Gucci, Club Monaco and Ralph Lauren.
“Many of the vinyls and vintage clothes are from my own private collection and others we have brought in especially. We will be changing the designer or style every two weeks so every time a client comes to the salon there is something new for them to see. This keeps it fresh and interesting. Prices vary from £20 to £100s, keeping it accessible and coveted. We will also be offering the space as a pop up for fashion brands to showcase their clothes and accessories.
“Our playlist will be personally chosen by myself and we have two decks for clients to listen to vinyls before they buy them.
“Barbershops are the community hub on the high street and with different offerings, we can make their visit a truly multi-dimensional experience.”