Using social media as your new shop window

social media

With salons across the UK adhering to new lockdown rules, ghd is committed to supporting their community of salons by helping them thrive and gift the magic of a good hair day, despite the salon doors being shut. 

 

ghd is encouraging salons to keep their social feeds looking festive with ghd branded products and more importantly remind clients that Christmas shopping is not cancelled this year – it is just a few clicks away. 

 

The ghd sales team are also on hand to support their salons during lockdown, offering expert tips on how to maximise Christmas retail opportunities via a virtual shop window.

 

Niki Morgan Commercial Director UK and Ireland for ghd says: ‘Good hair days are special and salons are essential for creating them – so this is the time to harness the power of social media and make it your new salon window.”

 

“Instagram and TikTok both play an important role in engaging with clients and present an opportunity to encourage them to support you, their trusted local salon for their Christmas retail needs.’ she added.

 

To further help salons, ghd has come up with a number of helpful tips:

 

Home delivery
Offering home delivery or a click and collect service means clients can shop safely from the convenience of home.

 

Consultation line
People are happy to invest in beautiful hair, which means recommending the very best products to help them achieve it. Setting up a consultation line for clients is a good way to help them discuss their Christmas retail needs.

 

Tutorials
Education is key for helping clients learn how to maximise their tools, so use lockdown to film client friendly tutorials and share online.
Take this a step further and hold an online masterclass on IG or Facebook Live.

 

1:1 Masterclass
Invite clients back for a 1:1 masterclass with their new tool once the salon doors are back open. 

 

Vouchers
Gifting in-salon service vouchers with each tool as part of a retail offer is a great way to encourage clients to book in for a styling session.

 

Window Display
Attract new customers with a Christmas inspired window display and direct them to your website or social accounts to find out how to buy.


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