A collaboration between a Leicester hairdresser and an American barbering icon promises to bring “world-class barbering” to the city.
Barrie Stephen, who owns five salons in and around Leicester, is opening a new concept salon alongside internationally renowned barber Sid Sottung.
The Sid Sottung Barber Shop will open in December with a new team of five barbers employed from Leicestershire. It will be based at 6B Hotel Street while BStyled, a boutique arm of Barrie’s business, which opened at this central location in 2015, will merge with Barrie Stephen Hair. All BStyled staff remain at Barrie Stephen Hair across the salon portfolio.
The collaboration between the city’s most decorated hairdresser and American born barbering industry icon, will form the men’s grooming destination, ‘Sid Sottung Barber Shop’, and will bring world-class barbering to Leicester. The new concept will open in December.
Barrie said: “Sid Sottung is already an integral part of Barrie Stephen Hair’s professionalism and growth. Over the last four years, Sid has trained up all our Barbers Lounge stylists, helping us skill up and provide amazing male grooming.
“I am so excited to be partnering with such an internationally recognised expert to bring world-class barbering to the heart of Leicester.
‘Share the same goal’
“We are consolidating and bringing all our BStyled customers into the King Street salon, so that the new Sottung Barber Shop venture can really fly and have space to flourish.”
Sid added: “Both Barrie and I have the same energy and drive to make things happen. We share the same goal of outputting high-quality hairdressing.
“Our new concept will combine all of the excellence of men’s barbering, attention to detail styling, traditional wet shaving and beard design with great attitude. Men can come and feel like a man without all the macho vibes – it’ll be comfortable yet creative.”
Sid Sottung’s impressive CV boasts 17 years at Vidal Sassoon in New York and Washington D.C, where he rose to Assistant Creative Director with the brand. Sid has also looked after celebrity clientele, worked backstage for designers at London and New York fashion weeks, crafted hair for television, and was part of the hairstyling team on the 2005 blockbuster Pride & Prejudice. More recently, Sid has been teaching at hairdressing academies around the world and has launched two of his own in Nottingham.
Barrie Stephen has been in the hairdressing industry for 30 years and recently won Salon Business’ Ultimate Salon of the Year accolade and Business Person of the Year 2019 at the Nachural Awards. This year also saw him gain a finalist nomination for the Director of the Year – Small Medium Business award at the 2019 East Midlands Institute of Directors Awards.
For more information on the Sid Sottung Academy visit sottungacademy.com