Schwarzkopf Professional has launched its latest #SKPcollective – a group twelve hairdressers who will act as digital ambassadors in exchange for bespoke social media training.
Digital digital digital, it’s not news to anyone that we live in a fully digital world but as hairdressers we are uniquely positioned in that we offer a service that will never be computerised or available online.
Of course that’s not to say our online footprint isn’t vital. Learning how to navigate between offering personalised services and building our business digitally is often not a straightforward process.
Enter Schwarzkopf Professional’s #SKPcollective, the first of its kind in hairdressing it’s one fundamental goal is to support the stylist and their salon in effectively promoting their skills, business offering and the Schwarzkopf Professional brand via social media.
For the twelve lucky members they receive an experience like no other. A place on the #SKPcollective means they will receive bespoke training focused on social media – how to utilise it effectively, how to present yourself and your business effectively and put all this training into practice.
#SKPcollective members receive content generation opportunities all year long, from editorial shoots with fashion brands to behind the scenes at hairdressing’s biggest shows. As we hear time and time again, content is key and Schwarzkopf are fully committed to creating quality content for their collective members.
Launching for the first time in 2018, it was such a success that a new team is back for 2019/20. So who are the twelve talented hairdressers about to embark on this digital journey?
Their success in the pilot team meant five original members were invited to stay on the #SKPcollective, they are:
Dan Mewies, Mewies & Co @danmewieshair
Irfan Sumbul, Choppy Cuts @choppycut10
Matt Surplice, Spring is in the Hair @springisinthehair
Austen Thomson, Austen Thomson Hair @austenthomsonhair
Alix Maher, Lynda Maher Hair Studios @alixmaher_creativecolour
Joining them for the next twelve months are:
Chris Tranter, Ed & Co @trulycreativemind
Christopher Laird, Hair by Christopher Laird @hairbychristopherlaird
Rebecca Jacques, Bad Apple @rebeccajacqueshair
Mat Watt, Mathew Watt @Mathew_watt
Justin Mackland, Ishoka @justinatishoka
Sam Marais, Urban Hair @sammaraisstylist
Mimi Kobayashi, Billi Currie @stylistmimi
Stay tuned to see how and what the all-new #SKPcollective get up to next.