As salons deal with a second lockdown, we can reveal the effect that the Spring/Summer lockdown had on clients’ hairdressing habits.
The survey, carried out by Salondipity in October 2020, quizzed almost 250 people from 18-65 + about their relationship with their hair salon this year.
- ONLY 64% of people have returned to the salon. While a further 16% have had a mobile hairdresser visit them.
- 20% of people went back to a different salon to the one they had used before lockdown. This figure was higher in the 25-34 age group.
- 83% of people say they expect to visit a hairdresser the same amount as they did before lockdown. 6% of people believe their frequency will increase.
There was some good news for salons, though. Despite numerous reports of a thriving underground salon trade during the enforced closures in the Spring and early Summer, only 1 person admitted they had sourced an illegal stylist.
Other findings noted that there was no significant change in the services people visit the salon for, with cut and finish remaining the most popular. Around 62% have had their hair coloured professionally since salons re-opened (a very slight dip from 64%) prior to the lockdown.