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Color Intensity LoveFest Aqua Flow Limelight 1 copy

Join the LoveFest with JOICO’s new shades!

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Two new shades are hitting the mainstage.

Take the colour world’s brightest, boldest, most playful personality – JOICO Brand Ambassador, Larisa Love – and headline her with fan favourite Color Intensity, the ultimate semi-permanent formula.

What do you get?

The new Color Intensity LoveFest Collection, a duo of utterly cool, creative shades that harmonise perfectly with the most imaginative looks.

Introducing the stars of the show: Color Intensity Limelight and Aqua Flow!

The LoveFest Collection is perfect for hairdressers who:

  • Want to experiment with the latest palette of bright shades
  • Want vibrant colour that lasts through 20 shampoos (dependent upon daily care habits, hair history, and texture)
  • Want a conditioning colour formula that leaves hair healthy-looking with each application
  • Want incredible colour deposit and shine
  • Want a palette they can intermix for unlimited artistic options

The secret inside

Dynamic ingredients designed to safeguard hair from chemical damage deliver a full house of hydration, creating a protective shield for even the most fragile strands:

  • Quadramine Complex®: a radical defence system, delivers maximum protection from cuticle to cortex; hair is visibly healthier-looking after each application
  • Kukui Nut Oil: a highly prized moisturiser produced from the Hawaiian Candlenut tree. Loaded with essential fatty acids, vitamins, and antioxidants, this oil thoroughly hydrates parched hair while improving elasticity and shine

Directions for use

  • Apply Defy Damage ProSeries 1 to hair
  • For maximum vibrancy, pre-lighten hair to Level 9 prior to application. Pre-lightening guidelines need to be followed to ensure hair is lifted to the proper level to achieve optimal results
  • Apply Color Intensity LoveFest Collection shades to clean, dry hair, wearing gloves to avoid staining
  • Process for 20 minutes without heat
  • Rinse thoroughly for several minutes (rinsing different shades separately) with Defy Damage Shampoo
  • Apply Defy Damage ProSeries 2 to hair and rinse

JOICO Color Intensity LoveFest collection is available in salons as of May 2019. RRP £6.05 each.

For more information about JOICO visit

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