In Near the Chair… with Jonathan Andrew & Pete Wicks

TOWIE star Pete Wicks is the man in the chair for Fudge Professional's miniseries In Near the Chair, hosted by Global Brand Ambassador Jonathan Andrew.

TOWIE star Pete Wicks is the man in the chair for Fudge Professional’s miniseries In Near the Chair, hosted by Global Brand Ambassador Jonathan Andrew.

 

The series puts famous faces in the hot seat and asks the questions the public wants answered. With a few COVID-friendly twists, Fudge Professional aims to explore the relationship between a hairdresser and their client.

 

“Our first episode with Jamie Laing was a great success and when we launched it at the beginning of lockdown, it went down really well and gave the hair community a bit of light relief,” explains Jonathan.

 

“This episode is continuing the theme of the hairdresser and client relationship. Once you sit down in that chair, all caution is out the window, and you end up spilling all your secrets, hopes, fears and dreams to the stylist through the mirror in front of you.”

 

Warning – contains some strong language

 

“Pete is renowned for his long hair. He’d not had it cut for 10 months and it wasn’t really his crowning glory anymore. It was definitely time to tackle it with the scissors,” added Jonathan.

 

The interview was shot in COVID-secure way that meant not only did the guys don full PPE, but Pete was encouraged to style his own hair using Fudge Professional products.

 

The interview focuses on Pete’s serial dating love life, a nod to his new cowboy knee-high boots, his number one fan (spoiler alert…his mum), how his long hair was a ‘fingers-up’ to those telling him his was receding, and that social media haters don’t phase him.

 

As part of the new ‘Fudge the Rules’ brand ethos, where whatever the world does, Fudge does it differently, Pete certainly steps up to the plate with his chequered past and workaholic mindset.

 

Jonathan said: “Pete was so easy to chat to and it was great he was up for a real hair change. I took off six inches and it took him back to his early days on TOWIE.

TOWIE star Pete Wicks is the man in the chair for Fudge Professional's miniseries In Near the Chair, hosted by Global Brand Ambassador Jonathan Andrew.

“Even he admitted the health and feel to his hair was so much better. He dubbed it Preppy Pete! Due to social distancing and filming – plus Pete’s admittance he has no clue how to style his hair – I decided to get Pete to do his own styling, so he knew how to do it at home.

 

“We worked with his fave Fudge Professional Salt Spray and I also introduced him to the new Fudge Professional Matte Hed Mouldable to work with his natural curls and texture.”