ghd has launched the Premier Programme scheme – which will allow salons to partner with ghd and receive exclusive benefits.
Launching last night with an exclusive live demo session with Adam Reed, the salon loyalty scheme aims to identify, partner with, and elevate businesses through enhanced education, exclusive content and launches and immersive brand experience.
Working together, ghd will elevate the status of their Premier Partner salons so they can excel as the destination salon in their area for fashion-led, ultra-desirable hair and an exceptional, elevated retail experience.
The comprehensive business support also extends to online, with ghd providing access to bespoke content to help salons develop a premium presence on social media, as well as in the salon.
Antony Strianese, ghd Managing Director UK & Ireland says: “In uncertain and ever- changing times, we recognise that we can help salon owners to see their business thrive.
“Through our new Premier Programme, we will forge stronger business relationships with meaningful support that encompasses education, inspiration and exclusive retail opportunities.
“We want to demonstrate to salons how, in becoming a ghd partner, they can raise their profile, define their authority as experts and grow their business.
“On top of this, we want to create a community that stylists want to be a part of, and are proud to be involved with, promoting creativity and providing inspiration across all areas of a salon business.”
ghd is looking to introduce the scheme within a limited number of salons across the UK & Ireland. The Premier Programme is an exciting next step in brand support, providing a sleek new identity and name for ghd’s top salon partners to allow them to stand out from the crowd and become the go-to business in their area for good hair days.