Concept Hair Magazine
The only magazine for UK hairdressing and barbering students and apprentices

IdHAIR Elements TOUGH TEXTURE WAX

4.00 out of 5

The new Elements Xclusive range from IdHAIR is beautiful and in harmony with nature. With inspiration from the Danish coasts, the team have created a Nordic design with focus on recycled plastic, where they have added innovative products of very high quality to pamper the hair. Many of the ingredients are collected from nature and most of the products are produced at IdHAIR’s very own facilities in Sweden. And as an extra bonus, all care products are vegan, gluten free, sulphate free, paraben free and contain non-allergen perfume. Styling products are sulphate free, paraben free and contain non-allergen perfume.

Key ingredients

  • Argan Oil
  • Blueberry
  • Shea Butter
  • Rice
  • Quartz/Amethyst

Play and sculpt the perfect hairstyle.

  • TOUGH TEXTURE WAX – Fiber wax for short and shoulder-length hair. Provides a strong hold that can be re-styled. The wax structurises the hair and can be easily washed out with warm water. RRP £12.50.
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What do the Concept Hair team think?

  1. Tom Tracey
    4 out of 5

    The product says on the package it has 5/5 hold. You certainly can’t deny that – my hair hasn’t moved an inch all day! The product smells lovely but I’d describe it as more of a putty than a wax. My only criticism is that IdHAIR says this wax allows hair to be re-styled, but my hair has hardened with the product and won’t be moving anywhere without washing the product out first. If you want something you can use first thing in the morning, and want it to look the same all day, this is ideal.

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