L’Oréal has opened a new training centre it says will be the first to award a Bachelor’s degree in Hairdressing and Entrepreneurship.
The school, called ‘Real Campus, by L’Oréal’, is located in Paris but has been described as a pilot project by L’Oréal, so we can hopefully expect similar ventures in the UK before long.
The new course is open to candidates with a professional hairdressing qualification, as well as candidates with a general or vocational baccalaureate and those looking to retrain for a new career.
For hairdressing newcomers, a four-week intensive course (the Hairdressing Bootcamp) will give them the technical level required to enrol in the school.
A pilot class of 20 students joined the campus on 6th January 2020. Eventually, Real Campus, by L’Oréal will have an intake of 150 students per year. The students will have an apprenticeship contract, (combining coursework with practical training) and will spend the first three months of the year at the school, then nine months at a salon.
Located at 98, rue Didot in Paris (14th arrondissement), the Real Campus, by L’Oréal facilities look out over an interior garden, and have “Instagrammable” walls. A hairdressing salon inside the school will offer students the opportunity to learn about consumer experience, working with real clients.
Students will receive training in technical hairdressing proficiency as well as management, customer care and digital. The course programme was developed in collaboration with the innovation studio Schoolab and will offer students the opportunity to work on concrete projects focussed on consumer experience.
The course is receiving funding from the Île-de-France Region as part of the Regional Skills Investment Plan. This initiative will help create a new generation of hairdressing professionals and meet the needs of an industry undergoing major changes.
In France, there are some 10,000 job vacancies in an industry suffering from a lack of qualified workers to meet customer demand. The Bachelor’s degree in Hairdressing and Entrepreneurship aspires to make the profession more appealing to talented young people.
Béatrice Dautzenberg, Managing Director, L’Oréal Professional Products Division UK & Ireland, said: “We are very proud to be the first to offer a L’Oréal Bachelor’s Degree in both Hairdressing and Entrepreneurship.
“Real Campus is a strong symbol of our ongoing commitment to support the positive development and growth of the hairdressing industry and offer customers an enhanced experience. We are excited to learn from this first pilot in Paris and look forward to exploring future opportunities for the UK and Ireland.
“Education is the backbone of our industry and we will continue to offer all hairdressers the highest quality of training in technical hairdressing excellence and business coaching, in our Academies as well as online with our dedicated e-learning platform Access.”