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JOICO launches partnership with the Marc Antoni Group

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JOICO is delighted to announce its partnership with one of the UK’s most respected and recognised salon groups, the Marc Antoni Group.

JOICO has been part of the healthy hair revolution since 1975, with the latest innovations in hair care creating beautiful, healthy hair to lift souls and inspire confidence.

With a heritage spanning over five decades, the Marc Antoni Group is renowned throughout the industry for their creativity and business acumen.

A family business founded by Bruno Giamattei Snr., the company has grown over the years to become one of the most respected creative and passionate salon groups in the hairdressing industry.

The multi-award-winning business, led by 4 brothers – Bruno Marc, Simon, Aaron and Marcus – now have 5 salons based in and around Berkshire.

The Marc Antoni Artistic Team consists of Bruno, Marcus, Dan Spiller, Altin Ismaili and Daniel Bryan and have received many plaudits and accolades over the years:

  • 3 times Southern Hairdresser of the Year (therefore entering the British Hairdressing Awards Hall of Fame, one of the highest accolades in hairdressing)
  • 5 times finalist of Colour Technician of the Year
  • Winner of Newcomer of the Year
  • In 2018 they were awarded Artistic Team of the Year for the second time.

Bruno Marc said: “We felt JOICO were the perfect company to help Marc Antoni move forward and develop our team, whilst maintaining the 5-star quality we offer in our salons with their exciting and innovational products.”

Both JOICO and Marc Antoni are delighted to announce the appointment of Bruno Marc as the JOICO Ambassador for Europe, the UK & Ireland with Dan Spiller appointed as the JOICO Color Ambassador for Europe, the UK & Ireland.

Eric Kater, General Manager JOICO EMEA – Division Beauty Care Professional, added: “We are delighted to welcome the Marc Antoni Group to JOICO and we are looking forward to working closely with the Marc Antoni Artistic Team on many creative and educational programmes.”

For more information about JOICO please visit

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