Concept Hair Magazine
The only magazine for UK hairdressing and barbering students and apprentices

Hairdressing and barbering news

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This page will be updated throughout the month with the latest hairdressing and barbering news, updates for lecturers, students and apprentices, plus the best of social media.


Wednesday 1 July


L’Oréal announces new sustainability programme

L’Oréal, has announced its next-generation sustainability programme, called L’Oréal for the Future. This lays out ambitions up to 2030 and how the business will hold itself accountable each year to targets that respect planetary boundaries – which, if crossed, will compromise the Earth’s capacity as a habitat for human development.


Key updates include:

  • In order to empower its consumers to make more sustainable choices, L’Oréal has developed a Product Environmental & Social Impact Labelling mechanism, scaling from A to E, endorsed by independent scientific experts and verified by an independent auditor, which will be progressively deployed for all brands and categories
  • By 2025, all of L’Oréal’s sites will have achieved carbon neutrality by improving energy efficiency and using 100% renewable energy
  • By 2030, 100% of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources
  • By 2030, L’Oréal will reduce its entire greenhouse gas emissions by 50% per finished product, compared to 2016


The company is also allocating €150 million to address urgent social and environmental issues.

l'oreal“L’Oréal’s sustainable revolution is entering a new era. The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity”, said Jean-Paul Agon, L’Oréal Chairman and CEO.


“We do so in our own business operations and in our contribution to the society at large. We know that the biggest challenges remain to come and L’Oréal will stay faithful to its ambition: operate within the limits of the planet.”


Monday 14 May


Back to Business Support Pack

L’Oreal has released the next edition of their salon support guide: Back To Business Salon Support Guide. This 48-page guide includes recommendations and ideas to aid salons in the reopening post lockdown and includes details on hygiene and safety. There is also information on how to manage and organise your teams and how to effectively communicate with your clients.


Get the guide on Access, L’Oréal’s online education platform, open for anyone to sign up to form the pro community 👉

Monday 11 May




This morning Dominic Raab has brought more clarity to yesterday’s announcement by the Prime Minister. Raab has confirmed that hospitality and ‘personal care services’ which includes hair and beauty salons and barbershops in England, will not be able to reopen until 4th July, at the earliest. Therefore, this is a great time to start thinking ahead at how you will need to prepare for when you are back in the salon and working again. Stay home, stay safe and we will continue to keep you updated!

New JOICO Health and Safety Guide

With new health and safety guidelines set to be announced in the coming weeks, JOICO Europe are delighted to unveil their own Salon Health and Safety Guideline Pack.


The cohesive guide contains advice and recommendations on how to practice safe, social distancing whilst putting the clients at ease and of course, maintaining their safety at all times within the salon.



The guide also provides equipment recommendations, hygiene standards guides and PPE information. Not just for salons, the guide also offers advice for freelance and mobile hairdressers.


JOICO continue to be inspired by the positivity, strength and sense of community displayed by the hairdressing industry during such a difficult time⁠.


The JOICO Salon Health and Safety Guide is available to view on all desktop and mobile devices and can be accessed by visiting JOICO distributors at:


Stay safe. Be well. And let’s spread JOI to all who need it! For more information about JOICO Europe, email

Response to Prime Minister’s lockdown announcement

Hair and Barber Council registrar, Keith Conniford, reacted to the Prime Minister’s lockdown announcement last night, which saw Boris Johnson stress that the lockdown is still in place, stating this is not the time to make any changes, but to take small steps.


The following steps were put forward:

From May – If you can’t work from home you are encouraged to go to work
From June – Some primary schools may be allowed to reopen along with some non-essential shops
From July – Hospitality sector may be able to open together with other public places


All the above are conditional on the R numbers remaining low.


Keith Conniford says: “The announcement was very disappointing and ambiguous. I was expecting more than what was announced, such as restrictions on households and families being lifted. The Prime Minster says he will be going into more detail this week so will be interesting to see what he says.


“Concerning our industry, he stated that from 1 June non-essential shops will open – so does that include salons, barbershops and beauty salons? I will be speaking to Government and our APPG this week as to whether we are classed as non-essential businesses.”


However, Keith Conniford reassures the industry he will be looking for clarification from Government this week on whether hair and barber salons are classed as non-essential shops.


Find out more about The Hair & Barber Council:


Thursday 7 May


Hair and Barber Council calls for regulation to support industry’s recovery from pandemic


The Hair and Barber Council is calling for the Government to introduce mandatory regulation of hairdressers, barbers and the beauty sector to help the sector emerge from the coronavirus pandemic, stronger and more resilient.


At present, hairdressers and barbers can operate without any guarantee of training and standards.


The Council says that with physical and social distancing likely to remain in place for some time, it is vital that hairdressers and barbers continue to operate to the highest standards whilst delivering an essential service to consumers. Mandatory regulation will increase consumer trust and ensure compliance with any social distancing measures that are put in place.


Keith Conniford, Registrar of the Hair and Barber Council, said: “Before COVID-19 hit, the hairdressing, barbering and beauty sector employed over 337,000 people in more than 49,000 businesses across the UK. To help these businesses survive this turbulent time, we are calling on the Government to recognise the high standards and professionalism of our hairdressers and barbers, and to offer more protection to consumers by supporting mandatory state registration.”


The Hair and Barber Council is developing a ‘Back To Work Plan’ for the sector, working in close partnership with the British Association of Beauty Therapy & Cosmetology (BABTAC).



Great Lengths launches Hairdos for Heroes initiative for frontline workers


Great Lengths has announced its Hairdos for Heroes initiative that will provide a free cut and blowdry for frontline workers.

great lengths hairdos for heroes campaign

Great Lengths is also offering event planning and kits as well as marketing support to all salons that get involved.


Hairdos for Heroes encourages salons across the UK to dedicate one day to providing frontline staff with a free cut and blowdry when it is safe again for salons to open and resume service.


The campaign will take place nationally on Sunday 6 and Monday 7 September, and salons can decide which day they participate or can opt to participate across both days.


Salons can register their interest in participating by contacting Great Lengths directly on Each participating salon will be listed on the dedicated Hairdos for Heroes webpage.


Fellowship Announces 2020 Step Up & SHINE Recipient


Anita Patkos from Farah-Naz Hairdressing in Prestwich has been named as the recipient of the Step Up & SHINE Scholarship, run in partnership with the Fellowship and National Hair & Beauty Federation.


The scholarship allows for an entirely bespoke education program and is open to anyone, with a particular emphasis on those from independent salons or who would normally struggle to cover the costs of education.


Anita was selected as this year’s winner, and will now receive a bespoke education package worth in the region of £2,500 to cover tuition fees for the hairdressing courses of her choice, as well as travel and expenses.


Helping Anita to navigate her year is mentor, Debbie G, who will be on hand to provide guidance throughout the year as well as helping choose the most suitable courses to achieve her personal goals.

Anita was chosen as the winner from six finalists for her exceptional drive and desire to learn.


“I still can’t believe that I won,” she says. “My confidence is quite low so it was a real shock, but this has already proven to me that I should have more confidence in myself and believe that I’m capable of so
much more than I think! I can’t wait to get started as soon as possible and to meet Debbie and lots more people in the industry.”


Past winners have enjoyed training from some of the most inspirational names in British hairdressing, including Not Another Salon, TONI&GUY, Luke Benson, Rush, L’Oreal Professionnel and Ruffians.


With the current situation, Anita’s course will begin later and run over so she can still benefit from 12 months of education.


New R+Co leave-in conditioner launches tomorrow


As part of a special collaboration with celebrity stylist and influencer Ashley Streicher and R+Co, the R+CO SUNCATCHER Power C Boosting Leave-In Conditioner goes on sale tomorrow (Friday).


Supercharge your hair with this nourishing and protective leave-in conditioner (119ml/£30) that helps soften, seal, detangle and fight frizz. Can be used on damp or dry hair, alone or layered beneath styling products to optimize their performance.

r+co new product launch

It’s good for all types of hair in need of protective nourishment, light hold and shine, with Vitamin C, antioxidants, hyaluronic acid, vegetable collagen, radish root extract and coconut oil extract among its benefit ingredients.


Wednesday 6 May


NHBF working with Government to deliver ‘return to work’ guidelines


The National Hair & Beauty Federation is working with the Government to deliver guidelines for how the hair, beauty and barbering industries can safely return to work.


These will be released in line with the Government ‘roadmap’ out of lockdown which is expected to be announced this week. However, the Government is not yet prepared to discuss the times when different industries will be allowed to re-open.


Andis launches Tool Select to help find the perfect tool for every style, every cut


Andis Company’s new online tool selector helps barbers and stylists find the right Andis tools for every style, every cut.

andis tool select

The tool guides barbers and stylists through every technical need to arrive at a selection of tools perfect for the job in hand. In just a few steps, a wide range of Andis tools is narrowed down to a small selection compatible with the cuts and styles that you’re looking to create.


Authentic Beauty Concept launches new online education series


Packed full of tutorials and podcasts, stylists can get to know the brand, learn more about how Authentic Beauty Concept products work and be inspired with demonstrations from top stylists.


Find out more in the Education Hub.


Making Waves by Cos Sakkas


Kate Moss inspired, this shoulder-length, loose textured hair with an over-hanging fringe is the perfect style for summer.


INSPIRATION: Taken from the classic finger waves that have been used in different ways at Fashion Week. Pushing finger waves to a modern way creating a contrast of shiny to dry textures using clips to accessorise and keep the shape flat.


The knowledge of classic finger waves is essential as this will give you the understanding of dressing any kind of waves and also gives you the confidence to push this to a more modern result.

making waves get the look cos sakkas

  1. Take a central profile parting with a pin tail comb.
  2. Apply gel from the roots to the mid-lengths of the hair.
  3. Combing hair at a natural fall, place finger parallel to the parting in an equal distance and direct the hair in between the fingers in a forward and back direction, alternating a finger wave technique.
  4. Apply label.m Hold and Gloss Spray to the end of the back area of the hair and create a knot in the middle of the length.
  5. The entire head is diffused and left to cool down.
  6. The knot is removed and a nice distressed texture should appear, decorating the side behind the ear with clips or accessories to get a flatter and more modern feel.


Tuesday 5 May


Recreate Kylie’s luxury look


Pete Burkill is the incredible stylist behind Kylie Minogue’s stunning look for the British Film Institute awards. He explains how to get the look using Kent Salon brushes.

kylie minogue

Pete explained: “I wanted the hair to have a more luxury aerated finish to match the custom Chanel outfit, so it was a case of using minimal product to avoid heaviness and adding emphasis to the power of the blow-dry.”


  1. Using my ghd Helios hairdryer, Alter Ego volume spray with silk blend oil and the Kent Salon KS03 vent brush, I loosely wrap dried the hair to remove excess water and to loosen the curl and root pattern.
  2. Once the hair was 90% dry, I switched the KS16 medium round brush, and continued to dry. The KS16 brush has mixed bristles with both natural and nylon, this helps to smooth the cuticle and add a light and bouncy finish.
  3. Then, with my KS04 dressing brush, I added a little backcombing in the crown to add some hight.
  4. Then finally, to slightly break up the uniformed look, I used my hands and Aveda air control light hairspray to gently break through the waves.

iSalon shares tips to make the most of your software


When government restrictions are lifted and normality begins to resume you can be in a position to hit the ground running if you maximise the functions and tools provided by your software system. iSalon shares ways in which you can communicate with your clients effectively.


SMS Marketing – Create and distribute personalised messages to your clients. Let clients know about gift vouchers or share updates on appointments or bookings.


Email Marketing – Provide regular updates on your team, share tips for styling your hair at home and let them know as soon as they can book appointments again.

isalon software

Reporting – Track team members’ performance, evaluate retail stock, look at services sold and appointment book gaps. Plan how best to move forward, increase profit and make more informed decisions, as you will have an increased understanding of what works and what doesn’t.


Team Members – Look at the performance of each individual member of your team and see any obvious gaps in diaries. Look at client appointment times and identify patterns. One team member may tend to be busier in the evenings, whilst another is always fully booked from early morning to early afternoon. Information like this could help you to establish a shift pattern when the salon is open again.


Online bookings – This tool will be invaluable to you when it is safe to open the salon again. You and your team are likely to be rushed off your feet with clients when the salon reopens and having online bookings in place will allow for clients to book in easily and at their convenience.


Kerry Mather – One-Woman Hair Hero


With salon doors across the country closed due to the Coronavirus pandemic, clients are turning to kitchen cuts, box dyes and buzzcuts to handle their hair at home.


In a bid to save their styles, Kerry Mather has turned into a one-woman hair hero, delivering products to their doors to prevent bad hair days and DIY disasters – while making more than £5,000 in revenue.

kerry kjm salon home delivery

Kerry, who owns KJM Salons in Fleet, suggests a product prescription to each client – varying depending on their hair type, length and any colour or perm services they’d previously had in the salon. Each client receives a tailormade kit of products, as well as free samples, a personal note from Kerry and sweets and crayons for those with children at home.


Kerry has been posting tutorials on Instagram of how to use some of the most popular products, so that clients know exactly how to use them at home.


Schwarzkopf Professional – This Week on Instagram Live


Coming up this week on @SchwarzkopfProUK:

Wednesday 6 May 3pm – Q&A: Live with Gary Taylor

Thursday 7 May 2pm – Q&A: Live with DNA ArtSpace

Thursday 7 May 3pm – Lessons from Lockdown: Live with Kay Brady and Suzie Mcgill

Friday 8 May 3pm – Q&A: Live with Dylan Brittan

Don’t forget, today is the global ‘online hair festival’ Hairdressers United.


The live stream event will see 36 different hair artists, from 19 countries, in 13 different time zones present a variety of educational and creatively inspiring content.



Monday 4 May


Tommy’s Love and Care for Frontline Workers


Tommy’s Hair Company has unveiled a new frontline workers initiative,


This initiative will see clients and community residents nominate their chosen key worker, to receive some well-deserved pampering and as a thank you for their efforts during the currret pandemic.

The team at Tommy's
The team at Tommy’s


Nominations are made via the website above and when restrictions are lifted the team will chose up to 30 names to receive a voucher, to use for a service of their choice and at their own discretion.


Get a taste of the Freelance Hairdressers’ Association


The Freelance Hairdressers’ Association is giving new and potential members the chance to connect during lockdown, with an exclusive taster session.


Today at 1pm, FHA founder Sheila Abrahams will be hosting a one-off open Zoom session with members, to share the benefits of joining and provide a glimpse of the supportive, helpful community that makes up the membership.


As well as showcasing the FHA’s regional support network, the open session will also include guest expert Dom Lehane from How to Cut It.


Anyone who has been considering joining is welcome to participate in the session – with Sheila and the team on hand to answer any questions!

To join the meeting, simply sign into Zoom at 1pm on Monday with the following information: Meeting ID: 234 334 9350 Password: FHASRC.


Authentic Beauty Concept goes live


UK ambassadors Dan Mewies and Joseph Ferraro will be talking all things product and styling, and delving deeper into the #authenticbeautymovement, and why Authentic Beauty Concept is taking UK salons by storm.


Hosted by the brand’s UK Education Expert, Jerome Wilson, tune into @authenticbeautyconceptUK on Instagram on Wednesday 6 May at 3pm to hear how Dan has transformed his Authentic Beauty Concept salon into a mecca of mindfulness, and on Tuesday 12 May at 3pm to hear Joseph talk about creating beautiful authentic hair looks with the brand’s natural products.



Friday 1 May


24-hour global online hair festival to take place


Henkel Beauty Care Professional is hosting a 24-hour global ‘online hair festival’ called Hairdressers United.


The live stream event on 5 May will see 36 different hair artists, from 19 countries, in 13 different time zones present a variety of educational and creatively inspiring content.


It hopes the event will be a new world record for the longest online hair education seminar streamed over the internet.

hair festival

The charity event aims to raise funds through user engagement and donations during the live stream, which will take place across Instagram, Facebook and YouTube.


Each hair artist will be live streaming for 45 minutes to demo their specialist area – content will also include information on how viewers can support with both the fundraising aspect and world record attempt, as well as a highly anticipated Q&A session.


Here is a list of hashtags and accounts to follow on Instagram to get a full breakdown: #TogetherWeStand #StrongBonds #HairdressersUnited @schwarzkopfpro @joico @alternahaircare @pravana @kenraprofessional @sexyhair @indola @authenticbeautyconcept.

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