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Easiweft misses out on investment in the Dragons’ Den

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A hair stylist who went into the Dragons’ Den to get investment for her growing hair extension holder brand left emptyhanded – but says the experience has spurred her on.

Hair stylist Nicola Wood, faced the Dragons’ Den on Sunday searching for investment in Easiweft.

The hit BBC Two programme sees entrepreneurs pitching for just 3-minutes for investment in their business. Nicola entered the Den asking for £80,000 in return for 25% equity share in Easiweft to be invested in new product development, to keep up with UK demand and to further grow its international markets.

How did Easiweft fare?


On her experience, Manchester-based Nicola said: “I am still on a high from the whole experience. I think I’ve secretly always been an entrepreneur and as a huge fan of the show, right from the early days I really wanted to take Easiweft onto this platform to showcase the product to a wider audience.”

“Although there was no investment from the Dragons, the feedback on the Easiweft product was all positive and the Dragons loved the simplicity of the product saving time and effort for the stylist.

“For the brand to be likened to Tangle Teezer – ‘the one that got away’ for Peter Jones, is a real honour and has really spurred me on. Having been in the Den I really think I can do almost anything now!”

Nicola applied back in March and following a rigorous assessment process and diligence the filming was back in May.

Preparation was key for Nicola, and she worked with other business gurus on her pitch and talked with former contestants to truly understand what to expect. Feedback on Easiweft was positive and has had a very positive impact on Nicola to extend her business further.


Since recording Dragons’ Den, the brand has launched Easitint, a disposable colouring sheet, and is due to launch the Easibond application tool shortly.

“Life is all about learning and I have certainly learned so much since launching the Easiweft. To go from a hairdresser to an entrepreneur is quite a big step to take, but I have managed to take a product to market and I am being taken seriously by some of the top hair extension companies and wholesalers around the world. I am so proud of my achievement and excited to see what the future has in store.”

Easiweft supports different extension types and is available in 6 base colours, with limited edition colours introduced throughout the year, and is available to buy online at or through their network of stockists including Amazon, Salons Direct, Alan Howard, Aston & Fincher, Zen Hair Extensions and Additional Lengths.  RRP £19.95.

Image credits: BBC


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